How Social Media help: The proliferation of marketing technology has had a profound effect on many sectors, including real estate. Now, with the increasing process of social distance to reduce the prevalence and spread of COVID-19 cases in the global, real estate agents are relying on more technology than ever before to communicate with clients and show them the home. have been.
What to expect from marketing technology in 2021
How Social Media help: Given these recent adjustments, real estate marketing technology will play an increasingly important role this year, making it easier for real estate professionals to grow their businesses. According to research firm Ascend2’s Marketing Technology ROI survey, about 70% of marketers rely on technology to maximize their return on investment.
For example, agents can create content specifically for people who are aware of the environment. This particular segment of people may be looking for solar panels or energy-efficient homes, or they may appreciate materials to reduce their carbon footprint or upgrade the green in their homes.
Participation and lead generation automation
Creating new leads can be a challenge for real estate agents. Once new leads arrive, tracking and managing them can be time-consuming, especially for busy agents. But AI-based chatbots can instantly start a conversation and respond to help real estate professionals gain, engage and qualify for online leads.
Using natural language processing, conversational AI can handle the initial stages of working with a potential customer, such as greeting website visitors, answering questions from potential customers, gathering valuable information, And potentially scheduling trips for agents. Because AI learns from experience, it can determine the right questions to ask potential customers based on past interactions.
Social Media Marketing Helps Agents
How Social Media help: For example, is an artificial intelligence tool that helps agents personalize and scale customer interactions. The chat widget engages website visitors, asks prospective qualifiers, searches MLS data and collects matching lists, answers questions about specific homes, and schedules agent visits.
According to the Capgemini Research Institute, 62% of users said they were satisfied with the chat assistants found on the company’s website. Chatbots and virtual assistants have a long way to go, but over time they become more sophisticated and humane. Therefore, agents and customers can only hope that chatbot capabilities will be strengthened in the future.
Agents need to proper follow-up with clients
Agents have access to more data than ever before. Data sets, combined with predictive analytics, now make it possible to group users who share common lifestyle characteristics. This enables agents to better understand customers and enables the audience to create highly personalized messages that resonate with their pain points.