Elements of an Effective Cold Call for Real Estate Market
A friendly attitude Effective Cold Call:
- Use a positive tone of voice and a sociable attitude to develop a rapport with the listener and convince them to hear your pitch.
- Communicate a clear, achievable goal to the potential lead, like asking to set up a meeting or sending them a packet of more information.
- Effective Cold Call: Be ready to explain why your real estate services can improve the prospect’s life. Discuss how you can provide value through your knowledge of the area or access to homebuyers.
How to make a real estate cold call
Build your call list:
- Gather numbers that you can cold call by setting up a sign-up sheet on your website, browsing real estate listings or reaching out to your personal network.
Practice your introduction:
- Develop a short pitch that explains who you are, where you work and what services you provide.
Prepare a list of questions:
- Engage the caller by asking questions to start a conversation about their home. Write down a variety of questions for different scenarios.
Call at the right time:
- Make your calls in the evening when most people are home from work and available to answer the phone.
- Effective Cold Call: Limit the opportunity for rejection by providing the prospect with options, such as asking if they’d rather schedule an in-person meeting or get a follow-up through email.
Let the conversation flow:
- If a natural conversation develops, keep talking. Even if you’re not discussing real estate directly, this builds a rapport that you can leverage later.
- You may experience callers hanging up right away or saying no to your pitch. Remain positive and view each new number as an opportunity.
Leaving a message:
- Effective Cold Call: If the prospect doesn’t pick up the phone, you can still leave your pitch so they know who to contact if they ever want to buy or sell real estate. Here’s a simple script that you can use if your call goes to voicemail: