Best Practices for all businesses: Here’s a quick read on 5 things you can control about what your business does during your tea break. Let’s start!
Don’t Direct Your Traffic Elsewhere
Adding external links can be helpful when writing blogs or news stories for your site, but it’s important to make sure these links are set to open a new window or tab when clicked. This ensures that you don’t just send your valuable traffic elsewhere. To do this, simply set the anchor text of the hyperlink to open in a new window or tab.
Looking for a professional?
Check the appearance of your company in the search results. Is your recording professional and accurate? Do you have the correct pages appearing on your list? Do you have matching images on the right side of your listing?
Best Practices for all businesses: Does it give the user the right impression and tell them what they need to know about you and your unique offering? Evaluate them from the point of view of a potential client and make changes if necessary.
Take advantage of an often missed opportunity
Don’t forget to include a front preview header/text in your emails. This gives you an additional opportunity to convince your subscribers to open your email. Each email client (Outlook, Yahoo, AOL, Gmail, etc.) has a different maximum number of characters it can display in the subject line – only the first ~25 characters can be displayed on mobile devices!
So using front heading text allows you to add context, detail, and anchor the message in the subject line. You should aim to further encourage the subscriber to open the email. Using effective title text can increase open rates by 30%.
Write Buttons Carefully
Avoid using words or phrases that have a negative connotation on call-to-action buttons (buttons used to get someone to do something, such as a button that users click to submit a form or buttons in your emails that lead to your landing pages). or more).
Best Practices for all businesses: One of the most common examples of this is the use of the word “Submit” on a button at the end of a request form – it may seem trivial, but a more positive word or phrase can lead to more website conversions.
Another example is using the phrase “Sign up” on a button displayed at the beginning of the user’s journey – this can seem like a big commitment when the user has just heard about your new product/offer.
Instead, try to grab the user’s attention rather than scare them with your chosen phrases. Small adjustments, when needed, can make a big difference. Split testing is a great way to improve the performance of your Call to Action Button emoji.
Reviews and recommendations
Reviews and testimonials are increasingly seen as important factors in the decision-making process – potential clients want to know what their peers think of you and your services. From Google reviews to your site’s testimonials page, or even an expert review platform (for example, decide which method works best for your business and then make sure your great reviews are easy to find.
Best Practices for all businesses: Place them on your site and landing pages, especially in areas that require user decision). Think about it, it can increase their chances of progress or conversion. Don’t be afraid to ask happy customers to leave you a review.
Most people will be happy to leave a quick review after receiving great service. If you need a few tips or more detailed marketing or operational guidance, you can contact us to discuss how we can help you.
